history
Its started with frequent trips to many cities abroad that awaken the passion for classy home furniture and furnishings as well as the genuine desire to bring the world to every Filipino home.
Its primary goal is to challenge the conventional style and change the supercilious impression about imported merchandise. The company focused on wholesale distribution and started to bring in fine selection and complete line of home accessories which soon caught the eyes of the “BIG MEN” in the retail industry as well as numerous specialty shops in the metropolis and nearby provinces.
However, the limitations of wholesaling and its thirst for the new and unconventional eventually led to a brainchild of putting-up its own retail distribution outlet that will carry its choice of products and style Play & Display was born.
In 1998, the bright yellow and blue store opened in Glorietta defying the conservative appeal of most stores during the time. Play & Display introduced the idea of “NO LIMITS” to shoppers. Inside the store one cannot only view the merchandise but can feel it as well, while listening to distinct Mediterranean tunes. People can sit on the chairs and sofas… Or sprawl on soft beds… Move around… Forget and feel as if they are right in their own homes.
Play & Display constantly searches for new locations to complement its development and diversification program which shall cover the existing retail and wholesale distribution.
vision
To be the leader in providing complete, trendy, innovative, high quality yet affordable furniture and accessories sourced from different parts of the globe.
mission
To be the leading provider and most preferred supplier of top quality but reasonably priced imported furniture and accessories not only in the retail market but in the wholesale and institutional as well.
product profile
Play & Display carries a wide variety of products for bedroom, living, entertainment and dining consisting of different types of beds, tables, dressers, wardrobes, chairs, sofas, sofabeds, cabinets as well accessories like beddings, pillows, mattresses, ceramics, earthenware, glasswares, kitchenwares, dinnerwares, lamps, woven and non-woven fabrics, artificial, flowers, curtains, carpets and rugs.
The products are generally classified as avant-grade, colorful, sophisticated and functional which satisfied the psychological wants of consumers who are in continuous search for uniqueness and individuality to their lifestyles.
operations
Play & Display is managed by a team of professionals who are experts in the field of retail operation fully supported by its stockholders who provide hands-on administration and supervision. It is further strengthened by a design group which gives free interior design consultation.
In order to uphold the quality of its service and productivity, its Human Resource Department executes rigid selection of highly qualified personnel, followed by continuous training programs including but not limited to selling skills, management and leadership, professional and personal effectiveness, team building, positive work habits and values formation. Other motivational activities being conducted are staff meetings, recognition days (to give citations and awards to deserving employees) and social parties in order to promote camaraderie and team work.
Moreover, Play & Display maintains attractive stores by showcasing furniture based on actual home set-ups to enable clients to better appreciate the pieces they are interested in. This arrangement is further accentuated with various accessories that are available in the shops. Interior of the showrooms provide easy access to shoppers from one display set to another.
performance
Play & Display is the pioneer in introducing innovative and trendy designs of home furniture and accessories catering to clientele from all walks of life; from showbiz and political personalities to business people and entities as well as architects and interior designers.
Play & Display endeavors to satisfy the needs of its customers by providing training to its personnel to become efficient and effective sales people and ensuring that customer complaints, if any, are attended to right away. Free service works are undertaken to address client satisfaction.
Play & Display makes certain that it has the right product mix to order to serve cliente from A, B, and upper C markets. Likewise, to sustain interest and excitement, the company consistently launches new products every season. It gives emphasis to product uniqueness as well affordability when importing merchandise from other countries.